work
Snuff Art Project – Qwerty Project (1)
| category | Video |
| subject | Architecture |
| tags | |
| minutes | 0 |
| seconds | 55 |
| year | 2022 |
Snuff Art Project aims to show how a "rebirth" occurs through a "death". Death is given by the physical work of art, burned in front of a video camera; on the other hand, rebirth is constituted by what remains of the work, deprived of its material container.
The video filming its destruction is what reestablishes the phases of this “cycle”, through which time is made to flow backwards and the roles of the "before” and the “after" are reversed. All starts from work’s ash and, in about a minute, we arrive at the definition of a shape that, at first distorted, gradually regroups until it regains its original integrity. This final form represents the work of art reborn in digital format.
Seen from this perspective, the physical death of the work is nothing other than the consequence of a process functional to its rebirth. A reasonable price to pay, if we consider that, by being reborn, the work not only maintains intact its artistic character, but it is richer, thanks to the "added value" of its death.
For this first “Snuff” experience, we asked seven Roman street artists to paint small and dwarfish artworks to be glued on matchboxes, in complete thematic and stylistic freedom. Both matchboxes and artworks were covered in gasoline and torched in front of a video-camera that filmed their incineration. In the editing, clips’ direction was studiously inverted in order to enable us to “sublimate” the digital rebirth of the works burned by fire.
Qwerty Project – Rome, 2014
The Qwerty Project duo was born in Rome in 2014, after a journey into the institutional world of art begun years earlier.
Creators of various characters (the best known is perhaps the little black man with the oblong head), the purpose of their art is to spread a poetic thought that, conveyed through images, connects to the urban fabric by contaminating it poetically. To do this, they make use of an essential figuration, almost a step away from abstraction. Their murals, stencils, posters and stickers are scattered on the main Italian cities’ walls. Among the solo and group exhibitions they took part in, there are "Art Adoption" (Cortona, 2018), "Urbana" (Garage Zero - Rome, 2020), "Green Wall" (NOA gallery - Rome, 2022), “A rotta di collo” (Gallery “Estensioni oltre lo spazio” - Carrara, 2022).
Their work, along with that of other street artists, was the subject of the documentary "Think Poetic", directed in 2021 by Luca Immesi and distributed by Amazon Prime Video.
Technique: acrylic on paper (weight 180g / m2) - single piece.
The video filming its destruction is what reestablishes the phases of this “cycle”, through which time is made to flow backwards and the roles of the "before” and the “after" are reversed. All starts from work’s ash and, in about a minute, we arrive at the definition of a shape that, at first distorted, gradually regroups until it regains its original integrity. This final form represents the work of art reborn in digital format.
Seen from this perspective, the physical death of the work is nothing other than the consequence of a process functional to its rebirth. A reasonable price to pay, if we consider that, by being reborn, the work not only maintains intact its artistic character, but it is richer, thanks to the "added value" of its death.
For this first “Snuff” experience, we asked seven Roman street artists to paint small and dwarfish artworks to be glued on matchboxes, in complete thematic and stylistic freedom. Both matchboxes and artworks were covered in gasoline and torched in front of a video-camera that filmed their incineration. In the editing, clips’ direction was studiously inverted in order to enable us to “sublimate” the digital rebirth of the works burned by fire.
Qwerty Project – Rome, 2014
The Qwerty Project duo was born in Rome in 2014, after a journey into the institutional world of art begun years earlier.
Creators of various characters (the best known is perhaps the little black man with the oblong head), the purpose of their art is to spread a poetic thought that, conveyed through images, connects to the urban fabric by contaminating it poetically. To do this, they make use of an essential figuration, almost a step away from abstraction. Their murals, stencils, posters and stickers are scattered on the main Italian cities’ walls. Among the solo and group exhibitions they took part in, there are "Art Adoption" (Cortona, 2018), "Urbana" (Garage Zero - Rome, 2020), "Green Wall" (NOA gallery - Rome, 2022), “A rotta di collo” (Gallery “Estensioni oltre lo spazio” - Carrara, 2022).
Their work, along with that of other street artists, was the subject of the documentary "Think Poetic", directed in 2021 by Luca Immesi and distributed by Amazon Prime Video.
Technique: acrylic on paper (weight 180g / m2) - single piece.
